According to some surveys, mobile searches had increased 200% year over year in 2012. People browse 70% more web pages on tablets than on smartphones, and 80% of mobile device time is spent on apps, with game apps accounting for the largest share of app time.

Your business needs a mobile marketing strategy for the same reason that everyone uses a computer or phone with wi-fi access – this is the generation in which we live! ​In the central city, you’ll find most citizens walking with faces glued to their smartphone screens. Mobile phone users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile isn’t an option.