SEARCH ENGINE MARKETING
Search engine marketing is one of the precision online marketing models that promote websites or products by increasing the visibility of system status and searching.
The purpose of SEM is to obtain a large number of views using the lowest cost.There are two main types of search engine marketing.
1. Keyword marketing
Companies use Paid Inclusion Policy and bidding to list their websites on the search engine results page
2. Search engine optimization
Refer to the page of Search engine optimization.
According to the date of 2006, North American advertisers spent $9.4 billion on search engine marketing, and an increase of 62% compared to 2005. The growth of SEM was much faster than that of the traditional advertising industry.
While SEM is the most effective marketing channel, Google proved that search ads could increase brand awareness by 80%.
When people search for some keywords, SEM will show the local marketers who make those queries connect with business listings and ads in search engines.
BUDGET ALLOCATION AND BIDDING STRATEGY
Nowadays, the largest SEM vendors, maybe Google AdWords.
Eco Art Media Team wants to provide a good keywords marketing plan for our clients.
There are five aspects of search engine marketing.
1. Business Conceptualization
- Discuss and gather information on the client's business and analyze the target customer's searching behavior.
2. Keywords Analysis
- After understanding what clients want, we will start to target customer's searching behavior.
3. Matching Type
4. Ad-text creation
- Attractive Ad-text to make your Ad stand out from the competition.
5. Budget Allocation and Bidding Strategy
- Maker sure all money is used strategically and wisely.
CHOOSE US ?
Eco Art Media Team aims to help clients to have a well Keywords analysis.
Google Ad is the cost per click for every keyword are varied since it may be affected by bidding, competition, and the overall searching volume.
So our team members will monitor the searching volume in every analysis time.
At the same time, to improve your company is ranking even to top 3 on Google searching.
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